Service · Monthly retainer
Comparison content and digital PR that AI engines cite
In short · updated
A monthly program that builds comparison, best-of and buying-guide pages on your site from original data, and earns placements on the third-party lists AI engines already cite. It targets the commercial questions where shoppers ask an AI what to buy. From $4,000 a month.
- Format
- Monthly retainer
- Output
- On-site pages + earned placements
- Starting from
- $4,000/month
- Targets
- “Best X”, “X vs Y”, buying guides
Who it’s for
A fit if
- Competitors show up when people ask AI “best [your category]” and you don’t.
- You have something original to build on: product data, testing, returns data, customer surveys.
- A product or category expert can give us an hour or two each month.
Not a fit if
- You want dozens of AI-written posts a month. Google ran three spam updates in 2026, and that volume is what they target.
- You want to buy links or placements.
What you get
| Deliverable | What it covers | Format |
|---|---|---|
| Prompt and list research | Which pages and third-party lists AI engines cite for your categories today | Target map |
| Comparison and buying-guide pages | Built in clear sections with definitions, numbers, comparison tables and steps | Published pages on your site |
| Original data asset | A small study or dataset from your own data that others can cite | Page plus outreach kit |
| Product and category upgrades | Evidence added where shoppers decide: specs, sizing, comparisons | Template changes |
| Digital PR outreach | Pitches to editors of the lists and guides engines draw on | Monthly placement log |
| Citation tracking | Targeted prompts re-run to see if selection changes | Monthly summary |
How it works
Month 1 · Research
Map the prompts and lists that drive citations in your categories; pick targets.
Months 2–3 · Build
First data asset and comparison pages, written with your expert.
Month 3+ · Earn
Outreach to list owners and editors, using the data asset as the reason to cite you.
Ongoing · Iterate
Re-run targeted prompts, update pages with fresh data, expand to the next category.
Why it matters now
of ChatGPT citations went to list-style pages in a study of 60,350 citations. Homepages got 7%.
Source: citations.press
media is favored heavily by AI search engines, according to academic work summarized in an evidence map.
Source: Capston evidence map
Pages engines draw on most are longer and organized in sections with definitions, numbers, comparisons and steps.
Source: arXiv 2604.25707
How we measure it
We track a targeted subset of prompts, the comparison questions this program aims at, using the same repeated-panel method as our AI visibility reporting. Placements are logged with date and URL. Freshness and semantic structure are among the signals most associated with being cited (GEO-16), so pages get dated updates.
Price
From $4,000/monthTypical range $4,000–$12,000 per month
What moves the price: number of categories, how many pages and data assets per month, how much original data you already have, and the scale of outreach.
Draft pricing: starting points, confirmed in a written quote after the mini-audit.
Questions about the comparison content + digital pr
Why focus on comparison pages?
Because that is where commercial citations go. In one study of 60,350 citations, list-style pages made up 81% of ChatGPT citations and homepages 7%.
Won’t comparison pages look like spam?
Thin, scaled ones do. We build fewer pages, each grounded in original data, which matches Google’s request for unique, non-commodity content.
Do you buy links or list placements?
No. Placements are earned through outreach and data worth citing.
Should we add FAQ sections to every page?
Not for AI’s sake. Research found FAQ formatting on its own did not increase how much engines used a page. Evidence-dense sections did.
How long before we see citations?
We don’t promise a date. AI answers vary between runs, so we report share of citations over repeated runs and show the trend month by month.
Often paired with
- AI visibility reporting: measure whether the program changes your share of citations
- Product feed optimization retainer: make sure the products you get cited for are accurate in every feed
- Compare all five services side by side
Start with a free look at your store.
The mini-audit tells you whether this service is the right first step, before you spend anything.